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Tuesday 18 July 2017

Anchor - The Sculpture of Image Spectrum of Media Houses

“Speak to preach”, as quoted by Oliver, is entropy in today’s world of communication. Now the aspirants escape to the more fragile section where they land up as anchor of the opportunistic section. The anchor is the navigator of the pacific who directs and represents the image of the respective organization. It is also being said that elasticity and fabric of any communication house is directly proportional to the face and market value of its anchor.




It is also being prescribed by SME (subject matter expert) that an anchor is a technical simplification of a composite data which has visual literacy. Anchoring needs certain bag of skills with precise set of knowledge and explicit execution. The portfolio of an anchor is vivid and versatile at the same time. The journey plays a big role to be a fit and fine face in the industry. Either it is 75 or 60 mm, the anchors will always pave the path with utmost integrity and recognition. History says that even Heratio, the famous creation by Shakespeare, and Isabella Fontana, another creation of Michel Adam, have played complementary roles at their best.




In AAFT you will find your right path to be a media professional. This institute is the number one college in India where you can explore yourself in the field of Journalism and Mass Communication. A number of skills required being a news anchor, the first of which is a comfort in front of a camera and in Marwah Studios you can take this best opportunity. A news anchor also needs to be able to think on his feet. While many anchors will read scripts through Teleprompters, information can also be transmitted aurally. Practical knowledge will be delivered by our expertise and guest faculty from media industry to students so that they can work professionally in the field of journalism.

It takes practice to make a perfect conversational, yet professional vocal delivery. And to know how to handle last-minute changes that take place just before air time, AAFT is the best media institute. This whole news anchoring training can be found on our AAFT campus where you can experience professional growth in your career as a journalist. School of Mass Communication should be the destination of all aspirants who wish to will learn, explore, create or generate novel ideas through practical training.